Sunny Drescher '20
Men and women have had the same political rights in the United States for decades, but there is still gender inequality with respect to representation in government. This pervasive issue raises questions about the extent to which there are perceived diﬀerences in men and women's ability to aﬀect political or policy change. There has been abundant research on women's viability as political candidates and how gender can function as an information cue that impacts voters' candidate preferences. But there have been surprisingly limited studies examining the extent to which gendered information cues impact voters' policy preferences. To address this issue, this project uses a pre-registered survey experiment on a national sample of American voters, using hypothetical ballot measures with elite or public cues that encourage study participants support the measures. The results of estimating the impacts of diﬀerent gendered cues embedded in these ballot measures suggest that the content of the initiative conveying information about policy itself matters more than the cues that aim to impact support. This ﬁnding suggests that voters care more about the substance of an issue than additional information provided in its messaging.