Social Science and the FDA Regulatory Process

Dartmouth Events

Social Science and the FDA Regulatory Process

Kathryn Aikin, Ph.D., Senior Social Science Analyst Research and Team Lead in the Office of Prescription Drug Promotion at FDA

Wednesday, February 21, 2018
12:30pm-2:00pm
Silsby Hall 119
Intended Audience(s): Public
Categories:

Dr. Kit Aikin leads FDA social science research on direct to consumer promotion of prescription drugs.  Her group researches how consumers understand and respond to ads including what and how information is presented, use of disclosure statements, composite measures, cost information etc. Information about this research can be found here:
             https://www.fda.gov/AboutFDA/CentersOffices/OfficeofMedicalProductsandTobacco/CDER/ucm090276.htm

This talk will focus on how social science fits into the regulatory process and discuss FDA’s research program, including a preview of social science research planned by FDA’s Office of Prescription Drug Promotion for next year.

Dr. Kit Aikin is a Senior Social Science Analyst and Research Team Lead in FDA’s Office of Prescription Drug Promotion. Dr. Aikin’s research has focused on topics related to prescription drug promotion, including:
   • consumer perceptions of direct-to-consumer advertising
   • disease awareness ads
   • corrective advertising
   • marketing claims, and
   • improvements to the consumer brief summary in direct-to-consumer print ads.

In addition to her research work, Dr. Aikin consults on regulatory policy and enforcement review of consumer and professional prescription drug promotional pieces.

A graduate of Oberlin College and Penn State University, she is a frequent speaker at academic and professional conferences and has authored more than 20 publications on topics related to prescription drug promotion. Dr. Aikin is a member of the editorial board of the Journal of Public Policy and Marketing.

 

For more information, contact:
Laura Mitchell

Events are free and open to the public unless otherwise noted.